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Robert Hutchins @ robert-hutchins
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With 2.7bn downloads, SYBO’s Subway Surfers is named most downloaded mobile game of the decade

Subway Surfers looks set to end not only the year, but the decade on a high, as it is named the most downloaded mobile...

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Opinion: The power of the toy influencer in today’s industry

This week’s opinion comes from head of operations and events at the British Toy and Hobby Association, Majen Immink. She has successfully builds on...

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Pebble Gear secures Disney partnership for Frozen II and Toy Story 4 children’s tablets

Pebble Gear, a popular range of kids tablets developed by the tech specialist, Digital Goals, has just struck a new partnership with Disney to...

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Netflix and Mattel Televisions are rebooting He-Man and the Masters of the Universe

It’s been made official, Mattel and Netflix have the power, and are wielding it to delight the children in us all, with the return...

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Jakks Pacific to lead toy roll-out for SEGA’s Sonic the Hedgehog film in 2020

Jakks Pacific will lead the US and EMEA toy roll-out for Paramount Pictures and SEGA of America’s upcoming feature film, Sonic the Hedgehog. The California-based...

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Hamleys makes two-year plan for iconic London store refurb

London’s iconic toy shop, Hamleys, is to undergo a revamp that, according to CEO Darshan Mehta, will make the store the “toy retailing reference...

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Hit pre-school series Gigantosaurus lands new worldwide broadcast deals with Disney and France Televisions

Cyber Group Studios has secured new broadcast deals with Disney and France Televisions for the newest seasons of its hit pre-school series, Gigantosaurus. The popular...

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Opinion: Sticking to the code and why we should be discouraging copycats

This week’s industry opinion comes from Victor Caddy, partner at Wynne Jones IP, a firm specialising in copyright and protection. Caddy has over 25...

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Brainstorm champions STEM toys in UK-wide Twitter party

Brainstorm Toys stormed Twitter last Friday when it achieved over 7 million timeline deliveries in an hour-long Twitter Party targeted at a wealth of...

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Razor goes full-throttle with UK supply in wake of Re:creation administration

It’s a full-throttle Christmas and beyond for the Razor brand this season and for 2020, as the firm underlines its strength of position in...

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