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Kids India launches new regional toy trade fair Kids India South

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Kids India, the biggest international trade fair in India for toys, children’s products and sports goods, is introducing a new regional trade fair called Kids India South.

The fair will be taking place at the Manpho Exhibition Centre in Bengaluru from April 16 to 17 2020. It specifically targets visitors from southern India, such as from the states of Andhra Pradesh, Karnataka, Kerala, Telangana and Tamil Nadu.

Just like the main international trade show, the new event is organised by Spielwarenmesse India Pvt. Ltd., a subsidiary wholly owned by Spielwarenmesse eG, however, according to Katharina Janotta, MD of Spielwarenmesse India, said, the concept is entirely new.

“We’re excited to launch Kids India South, the first B2B trade fair specific to the southern region of India,” she said. “It caters for a highly dynamic market with huge buying potential due to its high average income. All this is a solid basis for a successful trade fair.”

The event also provides a glimpse of Kids India which takes place in the second half of the year. Shining a light on the Indian toy industry and its manufacturers, the new format gives visitors in southern India a unique opportunity to familiarise themselves with the concept and the advantages of a B2B toy fair.

Not only that but they also benefit from shorter distances to the venue. In a move to mobilise as many trade visitors as possible from different regions across the subcontinent, the organisers are planning another Kids India for the north of the country.

This will also contribute to raising awareness in India for the importance of play and good quality toys.

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Written by Robert Hutchins

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